LTI Korea 
DLKL 
SIWF 
Description
BYULBON is a Seoul-based creative studio specializing in Strategic Self-Narrative™—a unique approach that weaves the discipline of global strategy with deep philosophical reflection. Founded by Jaye Jiyoung Yoon, whose 20-year leadership career at Accenture and Johnson & Johnson informs her perspective, BYULBON transforms personal introspection into sophisticated, resonant narratives for a global audience.
Our flagship title, Path Toward My Star '๋์ ๋ณ๋ก ๊ฐ๋ ๊ธธ' (Winner of the 12th Maewon Essay Literary Award, 2025), exemplifies our mission: to curate stories that explore identity, resilience, and the universal quest for meaning. By integrating the founder’s award-winning pastel paintings as a vital extension of the prose, BYULBON offers a multi-dimensional "Philosophical Memoir" where words and art resonate in a singular, meditative rhythm.
Reflecting the meaning of its name—"the original root" or the essence of one's journey—BYULBON is committed to introducing a modern Korean voice to the world, offering content that is both intellectually grounded and visually evocative.
Person in Charge
- Ji Young Yoon
catalog ๋ซ๊ธฐ
